In today’s episode, I’m chatting with Katey Yurko, a personal brand strategist and short-form video genius who’s been slaying the content game for over a decade. We’re getting into how she built a personal brand that attracts a real community, shares tons of value, and works with badass brands.

In this episode, we cover:

How Katey sources the confidence to share her passions and health journey in the wellness space
The secret sauce for building a personal brand that makes people care about what you say
Why short-form video is the future, and how to crush it on TikTok, Reels, and YouTube Shorts
The real deal on brand partnerships—no, you don’t have to compromise to make money
How to keep your integrity intact while cashing in on your content
Dealing with rejection like a boss and not letting trolls get in the way

If you’re ready to build a brand that speaks to your people and show up authentically, this episode is a must-listen. Go hit up Katey on Instagram @thevioletfog and check out her blog for more!

Connect with Katie:

INSTAGRAM

TIKTOK

WEBSITE

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